Work
Brand
All films below are collaborations.
Case Studies
Shell Talent - Global Recruitment campaign
The brief from Shell’s Head of Global Marketing for Talent was to bring their Global Recruitment campaign to life, telling real, human stories.
Working with the talented people at Edelman, Pete Woods as Creative Director of Shell’s In-house Film Agency, oversaw all film content for the campaign. Ultimately creating over 150 assets to sit on Shell.com, You Tube, Linked In, Instagram and Facebook.
Winner | CANNES CORPORATE MEDIA & TV | Dolphin GOLD
Winner | THE LOVIE AWARDS | Branded Entertainment Unscripted
You Tube - Hero Film 2min40sec
shell.com - 60seconds
Linked In - 30seconds
Facebook - 6seconds
Shell DE&I - Human Stories
Shell’s Chief Diversity, Equity & Inclusion Officer in collaboration with CEO Shell Brands wanted to celebrate the amazing people working at Shell.
As Creative Director of Shell’s In-house Film Agency, Pete pitched 3 ideas. The simplest proved to be the most powerful.
Initially for Internal Comms, this campaign resonated to such an extent, it went external on shell.com and Linked In.
Winner | NEW YORK FESTIVALS | TV&Film Awards GOLD
Linked In - Samantha’s Story 3mins
Linked In - Kimberly’s Story 3mins30sec
Linked In - Hannah’s Story 2min30sec
Shell Aviation - Decarbonising Aviation
Shell Aviation commissioned a joint report with Deloitte to explore how best the Aviation industry could decarbonise.
The brief asked for a campaign to engage industry insiders prompting them to click through to the report.
As Creative Director of Shell’s In-house Film Agency, Pete delivered concepts and scripts before overseeing production and delivery.
Linked In - 17seconds
Linked In - 20seconds
Linked In - 18seconds
Shell Motorsport Partnerships - New Era of F1
Shell Motorsports Partnerships needed an ecosystem of social content outlining how Scuderia Ferrari, in partnership with Shell, is helping F1 reach net-zero by 2030.
As Creative Director, Pete conceptulised and scripted each of the assets to highlight a range of different messaging to play out on Facebook, Instagram and Linked In.
Linked In - Hero film 1min9sec
Facebook - 30seconds
Instagram - 15seconds
Broadcast
A small selection of Pete Woods TV work as Director, Producer and Series Producer.